Monday, January 27, 2020
Develop A Change Management Strategy With Stakeholders Business Essay
Develop A Change Management Strategy With Stakeholders Business Essay The stakeholder is most important part of stakeholder management. Analysis of stakeholder is the process of to knowing the groups or individual those are possible to affect or be pretentious by a proposed action and organisation to their impact on the. It is significant to value the perspective ofà stakeholders. They should be able to involve in direction of a business, as if a wrong decision is made against their will, they would haveà lost investmentà in a way that could have been avoided (Friedman (2000)).à Stakeholders must be fulfilled at least modestly or public policies, organisations, community, or even countries and civilization will not succeed (Huntingdon (1996)). Specific stakeholder definition be different, concurs in the need for stakeholder support to construct and continue pleasing coalitions (Riker 1986; Baumgartner and Jones, 1993) and to make certain continuing possibility of organisations (Eden and Ackermann (1998), Bryson, Gibbons and Shay (2000), Abramson and Kamensky, (2001)) as well as strategy, strategy, and preparation. Here factors which affects strength of stakeholder organisation: Establishment: independent with clear objects and configuration.(Terry Macdonald, 2008) Member: Representative and acceptable, high level of association. Financial funds : acceptable and sustainable to fund involvement Staff and workplace holders: appropriate skills to bring selected functions. This includes strong support skills. Policy: clear and attainable polices. Visibility: to be identify for task accomplishment (Jaime Rivera, ((2007) Further that analysis of Stakeholder firstly to identify who are stakeholders then after to find out influence, interest and power, so you know to whom you should focus. Finally the good understanding of the stakeholder management of visibility is encouraged by the personal goals and moral concerns and thats why it is important for managing impressions and group change. The finally expand a good considerate of the most significant stakeholders. So that you know how they are probable to take achievement that you can outline this analysis on a stakeholder management Develop a change management strategy with stakeholders Strategy for stakeholder Classify the stakeholders whose commitment is required. Each kind of stakeholder, explain the required change, superficial benefits and anticipated resistance.( Michael Jay Polonsky,à 2008) Expand accomplishment plans together with ones for the stakeholder groups that are not satisfactorily commit. Significant group regularly ignored is higher-level organisation; they must be integrated one of the key groups. (Rogers, Everett M.2003) Change management strategy Change management strategy is key factor for organisation. It is involve direct or indirect in to business therefore each and every time business has to keep changing in process of organisation. (Robert S. Kaplan and David P. [internet] http://finntrack.co.uk/learners/strategic_renewal.htm) EXPLAIN THE MODEL ABOVE WHAT DOES IT SHOW Change leadership: organisational change need rapidly change with leadership were mobilized change through executive leadership and need strategic decision making Stakeholder commitment: it is important for organisation that commitment from stakeholder and to make decision for supplementary benefits. Business Disciplines: executive strategies to work, they must be related and integrated transversely many function finance, manufacturing, sales, marketing and other. The Balanced Scorecard can association these different and dispersed functions. Structure: increasing methods to continue the change. Talent creation: increasing skills and knowledge to support the change in organisation. Pay and intensive: for growth of organisation its also important to manage pay and intensive for employee. WHERES REFERENCE However, were stakeholders have been identified; their interest of organisation, characteristics and circumstances to be better understood. It is particularly important that stakeholders communicate their own concern. Here checklist of questions for each stakeholder group capacity is counting. What are the expectations of the policies or institution of stakeholders? What kind of stakeholders benefits and costs? What are the difference conflicts with the objectives of the policy or institution stakeholder interests? Which kind of stakeholders recourses has the mobilised? Here some useful methodologies are there bringing a strategic change WHERES REFERENCE Brainstorming (Namken and Rapp, 1997) Brainstorming is a trouble solve method ( namken and rapp,1997). Brainstorming is not a part of strategic development, but is used as put into operation throughout the planning process. It is a useful for allocation ideas with group or more then one person system to learn. (Reinig, Briggs, Nunamaker, 2007) Different points in the planning, the facilitator may engage the group in brainstorming techniques. However to be successful, a brainstorming session must pursue four rules which are expressiveness, postpone idea evaluation, .quantity versus quality and piggyback ideas (Forsythe, 2010). Semi-structured interviews Interviewing is one of the general tools and techniques for organisation. It is good for small sector but not suitable for large number of study (Drever, Eric 1995).It is useful for comfortable checklist of issue. At the same time as consent to other issues to occur and be pursue. This approach is mostly supportive for cross-checking, classification of common position, identification of tradeoffs and identification of managerial frameworks of stakeholders. Digging up existing data Collection of recorded materials may tool shed light on stakeholders security, individuality and situation. Well its always meaningful inquisitive and look through for information and recording information. There is almost for eternity additional of it than at initial come into view and occasionally establish in the most unlikely places. Time lines It can be arranged with stakeholders of the record of associations and contact of challenging policies, establishment and process, with discussion of basis and effect of a range of changes. Diagrams Diagrams may help many people to get a fast idea of what is designed or talk as regards. Well they can work to motivate conversation by both literate and non literate group. However diagram and visualisations work present a focus for notice while converse an issue, signify complex issues basically, motivate ideas and consequently assist in management. Intermittently people didnt work well in stipulations of diagrams think or and rather verbal conversation with images of real examples and furthermore story. Evaluate the system stakeholders in the planning of change Consequently research manager classify and compliant of the level of effort to allocate to individually stakeholder and preferred form of obligation and determine reliability. Dedication of stakeholder facilitate for dynamic development all the way through the process of planning and project. Previously period of stakeholders obligation most important issue is to identification from the concurrence establishment level and after that makes that program in to the important implement and develops throughout the processes of intensification. Thus, helpful commitment provide revelation of is recent expectation. The primary commitment obtains just about a problem or predicament in contras with the instant situation. Commitment of stakeholders requirements is to managing and describe with sentimental superior strategy. Purpose of organisation must gives result of development, budget and manage all responsibility of organisation. Differentiate of predicament management stakeholder management and stake holder engagement Stakeholder engagement characterized: Ongoing and Early Stakeholder Consultation Consultation founded on well developing some understanding and agreement between stake holders communicated plan which is developing more and more effective consultation process. purpose any pre-conditions for consultation affected stakeholders issues prioritised carefully selected engagement methodologies clearly identified individual responsibility among the program and project levels Document consultation process and actions and feedback to stakeholders Comprehensive and Timely Information Disclosure factual information earliest possible disclosure identify with timing related risks enthusiastically available admiration for perceptive information planned to assist engagement Create a strategy for managing resistance to change One of the main problem facing leading executive is that of effecting important strategic change in their organizations.It develops a number of expounding frameworks which contrate on the links between the development of strategy in organizations, proportions of mutual culture and managerial accomplishment.In allowing for such linkages, by illustrate them with examples from work undertaken in company, it also seeks to advance our understanding of the problems and means of managing change. Managing Resistance to Change is a methodology that is designed to help people in organisations face resistance and cross the street to actually manage the transitions experienced within organisational change. Ways to reduce resistance to change: Involve interested parties in the planning of change by asking them for suggestions and incorporating their ideas. clearly explain the need for the change by communicating the strategic decision personally and in written form. Address the people needs of those involved. Disrupt only what needs to be changed. Help people retain friendships, comfortable settings and group norms wherever possible. design the flexibility into change by phasing it wherever possible. This will allow people to complete current efforts and assimilate new behaviors along the way. Allow employees to redefine their roles during the course of implementing change. be open and honest. do not leave openings for people to return to the status quo. If you and your organisations are not ready to commit yourselves to the change, dont announce the strategy. Focus continually on the positive aspects of the change. Be specific where you can. Deliver training programs that develop basic skills as opposed to processes such as: conducting meetings, communication, teambuilding, self-esteem, and coaching. Create a strategy for managing resistance to change Method of managing resistance design to change is that to help people in organisation face and to cross boundaries. Actually control the transition practiced inside organisational change. How to decrease resistance to change: In the planning of change by asking gathering and involve interested people for proposition and integrate their ideas. Distribute training planning that develops basic skills as contrasting to processes such as: performing meetings, communication, teambuilding, self-worth, and lessons. Evidently classify requirement for the change through communicating the strategic decision individually and in on paper form. To be honest and open. Deal with the needs of community of those occupied. Interrupt only what requirements to be changed. Help people preserve friendships, contented settings and group standard wherever potential. Focal point frequently on the helpful aspects of the change. Where you can be specific. When possible making change by phasing it. It will allow people to entire efforts and incorporate new behaviours by the side of the way. Allocate workforce to redefine their roles throughout the course of put into operation of change. Be able to plan to implement models for ensuring ongoing change Develop appropriate models for change Thus, over many years of research in management, johns Kotter have established that most of all major change efforts in organisations are unsuccessful (Dr.john Kotter). Why do they not succeed? For the reason that organisations may be over and over again do not take the holistic approach requisite to see the change through. Conversely, following the 8-Step Process outline by Dr. Kotter, organisations can keep away from malfunction and become practiced at change. Organisations can expand their probability of success by improving their ability to change, both today and in the potential. Organisations cannot succeed, without this aptitude to become accustomed constantly. Following the 8 Step Process for Change will assist organisations accomplishes something in an increasingly changing world. 8 steps model by Dr. Jhon kotter (http://gtwebmarque.com/wikis/gtwm/index.php/Change_Management) Increase Urgency In rush to build a plan and obtain action, most organisation ignore this step. Certainly close to 50% of the organisation that be unsuccessful to build required change make their mistakes at the beginning. Organisation may take too lightly how hard it is to force people out of their console region or miscalculate how successfully they have done or basically lack of complaint needed to expand suitable urgency. On the other hand, identify with the importances of a sense of urgency are good at attractive of the pounding their organisation and powerful whether the state of the organisation is: Complacencyà Satisfaction can take place whether organisation is at the top of their market or facing insolvent. It is a state people fail to respond to signs that actions have to be taken, significant themselves and each other. False urgencyà Community are full of activity, functioning but their actions dont result in helping the Create organisation accomplish something in their most important objective True urgencyà Every single day people are evidently focused on building real progress. To enormous hazards urgent behaviour is driven by a principle that the world contains great opportunities and. It inspires a gut-level resolve to move, and win, now. Build Guiding Coalition To put together a group with sufficient power to guide the change no one person, no substance how proficient, is capable of without help:à increasing the correct vision,à communicating it to vast numbers of people,à eradicates all of the key impediments,à produce short term be successfulà most important and organisation major of change developments, Fasten latest approaches subterranean in an organisations ethnicity.à The significance of panels to assessment creation in a speedily changing world, multifaceted organisations are enforced to make decisions more rapidly and with not as much of certainty as they would like and with superior forfeit than they would have a preference. It is clear managers, acting in concert, are the only efficient being that can make productive decisions under these situations. There are four character of an Effective Guiding Coalition: Position Power, expertise, credibility, leadership. The assemblys are supposed to have enough verified leaders to be able to drive the change procedure.à Get the vision right To make patent how the upcoming will be different from the times past. Truthful apparition serves three significant functions. Primary it makes things easier thousands of more complete decisions, second, it motivates people to take action in the right direction even if the primary steps are tender, and third, it assist to organize the actions of different people in a amazingly fast and efficient way. A clear and powerful vision will do far more than an demanding order or micromanagement can ever hope to accomplish.à Several visions are deceptively mundane. The vision is part of a larger organisation that comprises strategies planning and budgets. Although the vision is attach that holds these belongings in concert and makes sense of them together for the intellect and the heart. A good vision can demand give up enterprises stakeholders in command to produce a better future for all. Thus, visions must be seen as tactically practicable To be effective. must take into, a vision description the current actuality of the enterprise, but also set forth goals that are truthfully determined. However leaders know how to make these determined goals look achievable. Vision must provide real guidance; it must be focused, flexible and simple to correspond. It must together motivate action and lead that action. It should be making relevant decisions, but not be so constricting as to decrease the possibility of empowering action. Finally, it must be communicable. If it cannot be explained quickly in a way that makes intuitive sense, it becomes useless. Effective visions have six key characters, imaginable, desirable, feasible, focused, flexible, and communicable. Communication for buy-in As many people as possible ensuring, understand and accept the vision, in advance a considerate and commitment to a new direction is never an easy assignment, particularly in composite organisations. Under communication and inconsistency are uncontrolled. In cooperation create stalled alteration. Therefore most organisation under communicate their visions by at least a factor a single memo publicizing the transformation or even a series of speeches by the management and the executive team are never enough. To be effective, the vision must be communicated in hour-by-hour actions. The vision will be referred to in emails, in meetings, in arrangement it will be corresponded everywhere.à Communicating the vision for the revolution, there are some things to continue in mind, the vision should be: simple, vivid, repeatable, invitational. Enable Action As possible removing as many barriers and unleash people to do their most excellent work. Structural barrier many times the interior structure of organisation is at chances with the change vision. Organisations that declare to desire to be customer focused finds its structures section resources and responsibilities for products and service. Organisation that assert to desire to build more local receptiveness have layers of management that second deduction and disapprove of provincial decisions. Organisation desires to amplify productivity and become a low-priced manufacturer have massive staff groups that constantly initiate valuable measures and program. Many times, these are the most difficult barrier to get past because they are part of the interior structure of the company. Realigning motivation and presentation appraisal to reflect the change vision can have a sympathetic effect on the ability to complete the change vision. Create short terms wins In the center leaders for long-term change attempt, short-term wins are necessary. Without attention running a change effort to short-term presentation is very risky. The conducting alliance becomes a significant force in identifying important improvements that can occur between six and 18 months. These wins help ensure the generally change initiatives success. Investigate shows that companies that experience significant short-term wins by fourteen and twenty-six months after the change initiative begins are much more likely to complete the transformation.à Comprehend these improvements is a challenge. In any change initiative, program get belated, there is a desire to ensure that customers are not affected; political forces are at work all of which slow the ability to carry out as promised. Though, short-term wins are important. Dont let up Confrontation is always to come in the wings to re-assert it. Thus if you are successful in the early stages, you may just drive resistors underground where they remain for an opportunity to appear when you least anticipate it. They might celebrate and then suggest taking a break to savor the victory. The consequences of letting up can be very dangerous, the new behaviors and practices must be driven into the culture to ensure long-term success.à Once regression begins, rebuilding momentum is a daunting task successful major change initiative, have some steps as bellow: More project being added supplementary people being brought in to facilitate with the changes Senior managements focused on giving simplicity to an aligned vision and shared principle Employees give power to at all levels to lead development concentrated interdependencies between areas of business continuous attempt to keep importance high regular show of proof that the new method is working Make it stick Secure latest approach in the ethnicity for sustained change new practices must produce deep roots in order to stay behind firmly planted in the culture. It is composed of norms of behavior and shared values. These societal forces are extremely strong. Each and every individual that connect an organisation is indoctrinated into its culture. Generally without even realizing its inaction is maintained by the combined group of employees over years and existence. Modify whether consistent or inconsistent with the older culture are difficult to ingrain.à Cultural change comes last, not first You must be able to establish that the new way is superior to the old The achievement must be visible and well communicated strengthen the culture with every new employee 4.3 build up suitable method to monitor development Regular evaluation of development is essential in instruct to ensure that arrangement purpose are accomplished in a timely conduct course improvement may be requisites as new information be converted into available or new prospects or intimidation expand. The determining procedure of confined presentation process and performance results should be translucent and willingly obtainable to the public. The presentation outcome for each contributes programs should also be release for reconsider, as production, workforce and skilled job seeker all require to be acquainted with services work. Additional, tax payers have to be informed of the point to which the expenses of public funds give way result helpful to the community. Contributor and other associates that do not meet presentation standards or precede the arrangement aims and objectives should obtain technical support to improve their service release. If organisations or individuals do not achieve improved results, they have to be authorized and finally dropped from the public labour force in organisation. Funds should be attached to presentation capacity which explanation for the particular challenges of effective in diverse community.
Sunday, January 19, 2020
Monsoon Insurance
IMPACT OF INDEX MONSOON INSURANCE IN INDIA Literature review â⬠¢AGRICULTURAL INSURANCE IN INDIA-A PERSPECTIVE By Dr. A. Amarender Reddy Scientist (Agricultural Economics) Indian Institute of Pulses Research, com/about-kanpur/" class="ilgen">Kanpur-208024. Abstract Background the paper reviewed the innovative techniques in agricultural/rural insurance, which overcome some of the disadvantages of yield based group insurance and suggests rainfall (weather) index insurance as a better alternative/complement to the existing agricultural insurance scheme.The weather (rainfall) index based insurance is also more compatible with reinsurance practices worldwide, which make primary insurers to cover their local/regional risks by reinsuring themselves with international reinsures. â⬠¢Agriculture & Rural Development Working Paper 9 Innovative Financial Services for Rural India Monsoon-Indexed Lending and Insurance for Smallholders Ulrich Hess The World Bank Agricultural and Rural Dev elopment Department Abstract This paper was prepared by Ulrich Hess.It draws extensively from authorââ¬â¢s work on weather insurance and rural finance in India and Morocco â⬠¢Townsend, and James Vickery, Barriers to Household Risk Management: Evidence from India,â⬠Harvard Business School Working Paper, 2010, 09 (116). Abstract What types of households buy index insurance? What factors prevent the remaining households from participating? And does the purchase of index insurance result in more efficient risk taking? â⬠¢Rainfall Index Insurance in India Daniel Stein Dissertation submitted to the Department of Economics for the degree of Doctor of Philosophy in Economics atThe London School of Economics and Political Science September 2011 Abstract This thesis provides three works which each contribute to understanding of the promising yet struggling market for rainfall index insurance in India Findings of the study â⬠¢Post impact of monsoon index insurance in stabi lisation of farmerââ¬â¢s income. â⬠¢Comparison of growth between states having index monsoon insurance with the states without monsoon insurance â⬠¢Overall economic development of Indian economy due to index monsoon insurance â⬠¢Penetration of monsoon insurance in India. Purpose of the research (or rationale for the study)For the rural poor in India, formal financial services would enable them to maximize returns on their surplus, smooth their consumption, and reduce their vulnerability to risk. However, their financial service needsââ¬âwhich include consumption credit and cash savings are seldom met due to systemic problems in the financial sector and monsoon risk. In 1991, a comprehensive household survey addressing rural access to finance revealed that barely one-sixth of rural households had loans from formal rural finance institutions (RFIs). Beyond credit, most of the rural poor also lack access to the banking system for savings.Farmers respond to the lack o f formal financial services by turning to moneylenders; reducing inputs in Farming; over capitalizing and internalizing risk; and/or by over diversifying their activities which leads to sub-optimal asset allocation. The combined effect of these coping strategies is a poverty trap. Smallholders cannot risk investing in fixed capital or concentrating on the most profitable activities and crops, because they cannot leverage the start-up capital and they face systemic risks that could wipe out their livelihoods at any point in time.The challenge for banks is to innovate a low-cost way of reaching farmers and helping them better manage risk . Agricultural activity is inherently risky due to pest or disease-induced harvest failure, price volatility in commodities markets, or extreme weather events, such as droughts and floods. Smoothing consumption across years or seasons is a significant challenge for agrarian households in developing countries. Parchure (2002) estimated that in India ab out 90% of variation in crop production levels is caused by variation in rainfall levels.In response to these problems, innovative index-based weather insurance was developed, in which the payment schemes are based on an exogenous publically observable index, namely local rainfall. This mitigates problems such as moral hazard and adverse selection and eliminates the need for in-field assessments, lowering the cost of providing insurance. The purpose is to study the effect of insurance in the farmerââ¬â¢s income and how insurance helps in agriculture risk mitigation in Indian context.Coverage for crops and also schemes pertaining to monsoon insurance are also studied and its penetration in Indian market. Aim To study economic development due to monsoon insurance 1. Objectives â⬠¢To study the effect of insurance in the farmers income â⬠¢How insurance helps in agriculture risk mitigation in Indian context â⬠¢To study coverage for crops and also schemes pertaining to mons oon insurance â⬠¢To study Overall economic development of Indian economy due to index monsoon insurance â⬠¢To compare and study agricultural growth pre and post effect implications of monsoon insurance in Indian economyHypothesis (or key questions) Index monsoon insurance has overall created a positive impact on Indian economy. Research Methodology Stage 1 Literature Research A comprehensive review of the relevant literature including a computer assisted search will be Undertaken in order to develop an understanding of previous work related to index monsoon insurance. Stage 2 descriptive research Review of literature in the field of agriculture and insurance to understand the growth of both the fields Stage 3 article researchEffect of insurance is studied by reviewing different articles and case studies related to monsoon insurance impact on specifies states which are more exposed to extreme climatic conditions Stage 4 statistics research A review of current as well as past statistics related to agricultural sector to analyse the trend Stage 5: Writing Up This stage involves writing up the content of the dissertation and should cover their chapters proposed Proposed Contents of the dissertation 1. Introduction 2. Agricultural sector and its challenges 3. Index monsoon insurance and its different schemes 4. Theoretical Framework of the study . Implications of monsoon index insurance 6. Interpretation and conclusion 7. Bibliography Work Plan/Diary First and second week -Review of Literature Second and third week- case study research Next 2 weeks- analysing the statistics Next 4 weeks ââ¬â interpretation of statistics Next 2 weeks- collecting information from experts in the field of insurance Next 2 weeks ââ¬â writing up the case study Next 2 weeks ââ¬â Submission of soft copy for approval http://www. cirm. in/events/agriculture-index-insurance-conference-2012 -imp http://www. cgap. org/blog/lessons-india-weather-insurance-small-farmers
Saturday, January 11, 2020
Comparison of Adverts
In this essay I will talk about advertising, and the affect it has on the people who view these adverts. Advertising is the way people show consumers what they are selling. There are many types of advertisements including print and verbal, they affect people in many ways, mainly by showing people things they need or want for aspirational reasons. The adverts which I have chosen are an advert from Perfect Pizza. The company sells pre-cooked pizzas which you can buy in store or have delivered. My first impressions of the advert are that it's very colorful and you are instantly drawn to the images of the pizzas, and the large bold writing. I found this advert in my letterbox as they deliver them to you, so you know what they are selling. The advert uses formal as well as informal language; many bits of the informal text are explanation texts, and the formal parts for information. It's presented in different colors and sizes, and is spaced out in different places. The text informs you of what is being sold and what the prices are, it also draws attention to itself. The sentences are short, only five words per sentence, but there are a few writing techniques including alliteration. The text is basically factual or as factual as they want you to believe, but when you advertise prices you have to be correct and factual. On the whole the text is very informative, it tells you everything you need to know that will convince you to buy the product, and the information helps you to make the decision by showing you what you could be having. The figures that are used are in pounds and are bold, maybe this is to draw the attention of the reader, so they can be amazed at how cheap the product is. And this would link in with the company slogan, which is ââ¬ËGreat Taste, Great Value' this really speaks for itself, a great taste for great value. The key words in this advert are the words deal and only. These words suggest that the sale is part of a deal, or that it's not at the ordinary price. And only, suggests that the price is very low, or the ââ¬Ëdeal' does not last long. Maybe because the deal is that good it can not last forever, otherwise the company would go into bankruptcy. The images are of the pizzas, which they are selling. They are spaced out all over the advert, around the writing. Finally there is also a picture or potato skins, which show they sell more than pizzas. There are no people in the picture which is quite surprising as they might have included a picture of a person cooking the pizzas. I believe that this would make the advert more appealing to the consumer. The advert is in color, a reason for this would be so that it appeals to the younger generations, who are more likely to buy these pizzas. But I know that it was done in color for a specific purpose. There are no patterns in the picture, but there is red strip that runs along the top and the bottom. This is to bring attention to the text inside of it, which is very important as it contains the small print. It's the small print which can usually trick many people. The whole advert is laid out professionally, the images; the information, the logo and the slogan are all put on the front to draw attention to it. Perfect Pizza is placed at the top of the advert so it's the first thing you see. The fact that is a family corporation would be enough to convince me that the pizzas would be well made and would taste great. This advert is similar to the Domino's Pizzas adverts, which sponsor The Simpson's. Because the Simpson's are so famous I know that Domino's will have an advantage over Perfect Pizza. This advert appears in food magazines, because it's selling food. It's trying to sell itself by showing you what you could have, but I think that this company is in the shadow of another company. I will now analyze my second advert. The company ââ¬ËFrench Connection' is trying to sell people a sale. French Connection makes quality clothes and sells them off at really fair prices. The advert attracts my attention really well for the following reasons. I found this advert near to the front of the newspaper, so it must be very important because only important adverts get to the front of the paper. The advert uses formal language in the advert. The language is bold and stands out well, the sentences are short but get the message across well, it just tells you what you need to know. The key words in this advert are ââ¬ËSale' and ââ¬ËFrench Connection' mainly because the word sale means a cut in price, and French Connection is a well respected country. The slogan is not on the advert, which is a bit unusual as it's the slogan that sells most of their clothes. In the illustrations the words ââ¬Ë Last Big Deal' are superimposed so that they stand out. The text is yellow and the effect is red, the background though is black. So it looks attractive and stands out. There is no picture of the product, but the company is well known, so people know what they are selling anyway. Because French Connection specialize in clothes. This advert links in with the adverts from ââ¬ËNEXT' and ââ¬ËAdams' which are both major clothes producers. French Connection; seem to have some competition from these brands, which would increase the popularity of the company. This advert appears in many women's magazines and a few men's, because they sell both male and female clothing. This is because they want to broaden their horizons, so more people see their adverts. It's trying to sell the sale which they are holding at one of the bigger stores. So if you want great products at cheap prices you should take note of this advert. Both adverts appeal to me greatly as I am fond of both companies, and they both use good advertising techniques. I would buy both of the products as the pizzas are great and the clothes are really fashionable. I believe that the adverts would appeal to their target audiences, as they are really well made, and really stand out to the consumers.
Thursday, January 2, 2020
Analysis Of The Guest By Albert Camus - 1082 Words
Sunil Shrestha Professor Jared Westover ENGL-1302-71001 1st November 2017 ââ¬Å"The Guestâ⬠The Algerian born French writer, Albert Camus wrote ââ¬Å"The Guestâ⬠during the period of conflict in French Colonized Algeria. Through the story, Camus tries to portray the issues raised by the political situation in French North Africa. Specifically, the troubles, a man faces for his neutral behavior of taking either side in the colonial conflict in Algeria. Further, the story emphasizes many of Camusââ¬â¢s most characteristic themes like individual alienation, absurdism, the value of human life, responsibility, the difficulty of moral choice, and the ambiguity of actions. In this short story, Camus uses symbolism, irony, foreshadowing and conflict to representâ⬠¦show more contentâ⬠¦This shows how Daru followed his own notions rather than societal conventions, which is existentialism. Even â⬠¦Ã¢â¬ ¦people do not have fixed natures that limit or determine their choices, but rather it is their choices that bring whatever nature they have into being. (MacIntyre 500-510) As in the story Daru shows his personal beliefs, his personal choice towards his every action that reflect his existentialism. There are several interpretations made for Daruââ¬â¢s behavior. According to Laurence Perine, Daruâ⬠¦.is an employee of the French government, engaged in the responsible task of education. According to Diana Festa-McCormick, he has betrayed his mission as teacher. Similarly, to some critics he is an existential hero who ââ¬Å"demonstrates a way of living and of being-with-others that stands in stark contrast to the blood fury that has begun to overtake the country..., to other he is an agent of French oppression who dramatizes ââ¬Å"the essential ideological underpinnings of colonialism-racism and ethnocentrismâ⬠... (Muhlestein 223). These different views illustrate the absurdism seen in Daru, how he was in constant conflict throughout the story and how his ambiguous and uncertain nature lead him to act with an absurd confidence. Further, the emptiness and unpredictability of the land and weather symbolize a universe indifferent to human needs which is absurdism. In the same way, Daru, the protagonist of the story, being reluctant to either side, findsShow MoreRelatedReference Letter from Employer5583 Words à |à 23 Pagessuch as Capital Records, and MTV Networks. My roles at SRR include manager of new product development (research products and the software to analyze the results), and internal research consultant (sampling methodology and multivariate statistical analysis). In addition, as a member of the management team at SRR, I am charged with constantly working to find more efficient, cost-effective means of gathering respondent level data and producing our research products. Since joining SRR as a Senior Research
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