Cornelius Vanderbilt Essay - 2176 Words

The want for wealth saturates everyone’s mind at one point or another. Almost everyone dreams of having the large mansion near the beach, the multiple cars, etc., but this money does not just come, it either has to be inherited or earned. During the 1800s, most wealth was inherited, but there were a few self-made men that worked their way from the bottom to the top in order to become wealthy. One man in particular influenced wealthy men to come like Andrew Carnegie and Rockefeller. He was able to begin many of the ideas brought about during the Gilded Age because not only was he a major influence in society, but he greatly changed the economy and the industries he was involved in during that time. Lastly, he modernized commerce for†¦show more content†¦Vanderbilt was the first businessman in America to try to monopolize other businesses by creating lower prices. This enabled him to become wealthy because the lower his prices went the more customers he gained. Once oth er companies found that they could also lower their prices, it added more competition for Vanderbilt, so he had to begin to create trusts. During the Gold Rush in California, many people went by sea to go from the East Coast to the West Coast. At the time Vanderbilt had the lowest prices and he was putting many other steamboat companies out of business; so â€Å"The Steamboat Association threw in the towel and bought him out. For $100,000 and an annual payment of $5,000 for ten years, Vanderbilt agreed to withdraw from the Hudson River market.†2 By making other steamboat companies pay him rent to stay out of the industry, he was still becoming extremely wealthy without having to do any work. Even though Vanderbilt was extremely wealthy, he was very cautions with his money and only spent it when he knew something was a strong investment that would get him more powerful. During the Gold Rush, the other steamboat industries used the Panama Canal in order to get toShow MoreRelate dCornelius Vanderbilt is one of the five tycoons of America. He was able to use both wit and his700 Words   |  3 PagesCornelius Vanderbilt is one of the five tycoons of America. He was able to use both wit and his entrepreneurial skills in order to create a very successful career and legacy. Starting off from the very beginning, young Vanderbilt was able to start his own business. At the age of sixteen, Vanderbilt decided to start his own ferry service with the loan he received by working through his Mother. With the one hundred he was able to obtain, by clearing and planting eight-acre field, Vanderbilt purchasedRead MoreThe Demise Of Cornelius Vanderbilt1596 Words   |  7 PagesCornelius Vanderbilt was certainly a very important contributor to his field. Some people would even argue that he, to a certain extent, invented his field. This is undoubtedly the case as the majority of today’s businessmen follow his example and act in ways that he invented by carrying out his actions. In addition, Vanderbilt invested his fortune in railroads. Without railroads, today’s society would not only be vastly different, but it could also possibly be nonexistent. This is due to Vanderbilt’sRead MoreEssay about Big Business In The Gilded Age1028 Words   |  5 Pagesa natural resource, railroads were considered one of the key factors in almost every widespread industry. It allowed companies to quickly send products across the entire nation without using expensive and time-consuming caravans or wagons. Cornelius Vanderbilt was a prominent leader in the railroad industry at this time. He was already in his later years by the time the Gilded Age rolled around and didnt even get to see the uprising of some of the greatest leaders of the time. The railroad companiesRead MoreThe men who built America is a series that portrays the life some of the richest men in America’s600 Words   |  3 Pagesinto two halves. Despite that division the country was in an age of advancement. The people of these times are supposed to be the ones who built our nation’s culture. That is when Cornelius Vanderbilt’s life came into this movie. Vanderbilt was a tough guy who was always in fights and had a love for winning. Vanderbilt used his comp etitive brain to his advantage to make himself one of the richest men in America. It all started when he was a child selling candies and baked goods to help support hisRead MoreThe Myth Of Robber Barons By Burton W. Folsom1141 Words   |  5 Pagessuccess in those days was lower costs, through attention to detail, hands on management, improved technology to produce a higher quality product, and price reductions to increase markets. It talks about how the great entrepreneurs of the 19th century, Vanderbilt, Hill, Rockefeller, Mellon, Schwab, and Scranton, made their fortunes by passing around their improved efficiency to consumers, thereby widening the market. Unfortunately, most historians continue to view the rise of big business in America as aRead MoreEssay Robber Barons in America1193 Words   |  5 Pagesfirst like to tell you about Cornelius Vanderbilt. Cornelius Vanderbilt was born in Port Richmond on Staten Island, N. Y. in 1794. Cornelius at the age of 16 had already stepped into the busniess world and he didn’t even know it. At 16 he entered into the steamboat business when he established a freight and passenger service between Stanton Island and Manhattan. Little did Cornelius know this would be one of the key ways he would make his millions upon millions. Cornelius entered the steamer businessRead MoreThe Rise Of The Industrial Revolution1007 Words   |  5 Pages Analytical Paper In the late 1800s, with the rise of the industrial revolution, there were business titans make millions and curating monopoly. These men were know as Robber Barons, like Cornelius Vanderbilt, J.P Morgan, Andrew Carnegie and John D, Rockefeller. These men were buying up every business that had any relationship with their companies in order to corner the market and create monopolies. These companies had no restrictions on the business practices and business acquisitions during thisRead MoreThe Myth Of The Robber Barons2539 Words   |  11 Pagesbusiness life of Cornelius Vanderbilt. Vanderbilt started his steamboat industry life big as he was given the task of breaking up a strict monopoly that had taken over all of the boat traffic in New York for the past thirty years. Right from the start Vanderbilt used illegal means of operating business by avoiding the law to ship passengers between New Jersey and New York, but he was charging lower rates. Folsom uses a passage on just the 2nd page of the book to show that â€Å"A jubilant Vanderbilt was greetedRead MoreAnalysis Of The Myth Of Robber Barons1347 Words   |  6 Pagestaking advantage of their workers to succeed. But in The Myth of the Robber Barons by Burton W. Folsom, he argues against these claims, and he takes a deeper look into some of America’s richest and most successful men. By specifically looking at Cornelius Vanderbilt, John D. Rockefeller, James J. Hill, the Scranton family and many more, Folsom believed that these so-called robber barons were actually entrepreneurs with a drive to succeed, leading to an improvement in American lives. In his first argumentRead MoreThe Wealth and Succes of William Vanderbilt Essay590 Words   |  3 PagesWilliam Vanderbilt was an American businessman whose wealth was derived from the thriving railroad industry of the late nineteenth century. He was born in New Brunswick, New Jersey in 1821 and died at age 64 on December 8, 1885. During this time, he led the Lake Shore and Michigan Southern Railway, the Canada Southern Railway, and the Michigan Central Railroad. He took over as president for these organizations for his father. His father, Cornelius Vanderbilt, brought the railroad business to his

The Boxer Rebellion and The Great Game in China by David...

As written in the book The Boxer Rebellion and the Great Game in China by David J. Silbey, the author gives an account of the Boxer Rebellion. David J. Silbey, the author gives an account using allied soldier and diplomat’s letters and diaries of the Boxer Rebellion. The Boxer Rebellion is an anti-foreigner movement in China during 1900. The conclusion of this rebellion lead to China having signed the Boxer Protocol in September 1901(Page 225). This treaty entailed the Chinese paying reparations to the United States, Russia, Britain, Germany, France, Japan, Italy, and Austria-Hungary. Aptly named the Boxer Rebellion, the first question you must ask if who the Boxers are. The Boxers is the name used by western society to call the†¦show more content†¦As Sibley mentions, the Boxers used a different form of fighting then their enemies. In the initial start of the Rebellion, the Boxers used vulnerable yet slightly effective form of hand to hand combat in close quarters. They fought using their environment to damage their enemy such as fighting on a hill or in rice fields. They also knew when the best time to retreat was and had the belief that the Boxers who died in combat were not â€Å"true boxers† thus secured their philosophy of imperviousness. However one weakness that was quickly discovered by the Boxer and by the Western powers ,was their introductory rituals before battle. The western powers used this time to attack with their weapons giving them the advantage in the fight. Both group learned to improvise their techniques such as the Boxers gaining more guns in battle. The general disconnect between the local people of China and the government under the Empress Dowager is in my belief, the Boxer Rebellion greatest weakness. The hesitance of the Dowager and her government in resolving or affirming the ties with Boxers lead to the Rebellion starting without Chinese government interference. When the diplomats address the Dowager about the Boxer attacks, she considered them to be local disagreements and use of self-defense, which anger the foreign powers such as Germany and Japan. By the time the Dowager declares War, it is already in full swing. Despite having the foreign powers

Island of the Sequined Love Nun Chapter 58~59 Free Essays

58 Malink’s Song â€Å"They’re flying the new pilot in tomorrow,† said Sebastian Curtis. â€Å"I told them that Tucker wouldn’t fly, so he had to be eliminated. They weren’t happy about losing the heart and lungs. We will write a custom essay sample on Island of the Sequined Love Nun Chapter 58~59 or any similar topic only for you Order Now † Beth Curtis sat at her vanity, putting on her eye makeup for the appear-ance of the Sky Priestess. The red scarf was draped over the back of the chair. â€Å"Did you check the database? Maybe we can send another set of or-gans back with them. I can pick the chosen tonight and keep them in the clinic until tomorrow morning.† â€Å"The customer already died,† Curtis said. â€Å"Well, I guess he really was sick, then.† She laughed, a girlish laugh full of music. Sebastian loved her laugh. He smiled over her shoulder into the mirror. â€Å"I’m glad you’re not concerned about Tucker Case. I understand, Beth. Really. I was just jealous.† â€Å"Tucker who? Oh, you mean Tucker dead-at-sea Case? ‘Bastian, dear, I did what I did for us. I thought it would keep him under control. Write it off as one of life’s little missteps. Besides, if he’s not dead now, he will be in a day or so.† â€Å"He made it here on the open ocean. Through a typhoon.† â€Å"And with the navigator. Remember, I’ve seen him fly. He’s dead. That old cannibal is probably munching on his bones right now.† She checked her lipstick and winked at him in the mirror. â€Å"Showtime, darling.† Malink trudged through the jungle, his shoulders aching from the basket of food he was carrying. Each day he had been taking food to Sarapul’s hiding place. It was not that he didn’t trust his people, but he did not want to burden any of them with such a weighty secret. The last of them to see the cannibal saw him covered with blood, gasping in the sand. Malink had told them that Sarapul was dead and that Malink had given his body to the sharks. A chief had to carry many secrets, and sometimes he had to lie to his people to spare them pain. After the third day, Malink was ready to let the cannibal go back to his house on the far side of the island. The guards were no longer searching, and the Sorcerer had stopped asking questions. Perhaps things would go back to the way they were. But maybe that wasn’t right either. Malink didn’t want to, but he believed the pilot. The Sky Priestess and the Sorcerer were going to hurt his people. He was too old for this. He was too old to fight. And how do you fight machine guns with spears and machetes? He paused by a giant mahogany tree and put the basket down while he caught his breath. He saw smoke drifting in streams over the ferns and looked in the direction it was coming from. Someone was there, obscured by a tall stand of taro leaves as big as elephant ears. There was a rustling there. Malink crouched. â€Å"You’re not scared, are you, squirt?† Malink recognized the voice from his childhood and he wasn’t scared. But he knew he didn’t have to say so. â€Å"I am not a squirt. I am old man now.† Vincent swaggered out of the taro. His flight suit and bomber jacket looked exactly as Malink remembered. â€Å"You’re always gonna be a squirt, kid. You still got that lighter I gave you?† Malink nodded. â€Å"That was my lucky Zippo, kid. I shoulda hung on to it. Fuck it. Spilt milk.† Vincent waved his cigarette in dismissal. â€Å"Look, I need you to build some ladders. You know what a ladder is, right?† â€Å"Yes,† Malink said. â€Å"Of course you do, smart kid like you. So I am needing you to build, oh, say six ladders, thirty feet long, strong and light. Use bamboo. Are you getting this, kid?† Malink nodded. He was grinning from ear to ear. Vincent was speaking to him again. â€Å"You’re talkin’ my ear off, kid. So, anyway, I need you to build these ladders, see, as I am having big plans for you and the Shark People. Large plans, kid. Hugely large. I’m talking about substantial fuckin’ plans I am having. Okay?† Malink nodded. â€Å"Good, build the ladders and stand by for further orders.† The flyer began to back away into the taro patch. â€Å"You said you would come back,† Malink said. â€Å"You said you would come back and bring cargo.† â€Å"You don’t look like you been shorted on the feedbag, kid. You got your cargo in spades.† â€Å"You said you would come back.† Vincent threw up his hands. â€Å"So what the fuck’s this? Western Union? Don’t go screwy on me, kid. I need you.† The pilot started to fade, going as translucent as his cigarette smoke. Malink stepped forward. â€Å"The Sky Priestess will tell us orders?† â€Å"The Sky Priestess took a powder fifty years ago, kid. This dame doing the bump and grind on my runway is paste.† â€Å"Paste?† â€Å"She’s a fake, squirt. A boneable feast to be sure, but she’s running a game on you.† â€Å"She is not Sky Priestess?† â€Å"No, but don’t piss her off.† With that the pilot faded to nothing. Malink leaned back against the mahogany tree and looked up through the canopy to the sky. His skin tingled and his breath was coming easy and deep. The ache in his knees was gone. He was light and strong and full, and every birdcall or rustle of leaves or distant crash of a wave seemed part of a great and wonderful song. 59 Call in the Cavalry They had missed Guam and Saipan (passing at night) and all the Northern Mariana Islands (drifting in fog) and Johnston Island and all ships at sea (no reason, they just missed). The sunscreen had run out on the seventh day. The drinking coconuts ran out on the fourteenth. They still had some shark meat that had been smoked and dried, but Tuck couldn’t choke down a bite of it without water. They had had nothing to drink for a full day. They were at sea for three days before Sepie came out of her catatonia, and after a day of sobbing, she started to talk. â€Å"I miss him,† she said. â€Å"He listen to me. He like me even when I am being mean.† â€Å"Me too. I treated him badly sometimes too. He was a good guy. A good friend.† â€Å"He love you very much,† Sepie said. She was crying again. Tuck looked down, shielding his face so she couldn’t see his eyes. â€Å"I’m sorry, Sepie. I know you loved him. I didn’t mean to put him in danger. I didn’t mean to put you in danger.† She crawled to his end of the canoe and into his arms. He held her there for a long time, rocking her until she stopped crying. He said, â€Å"You’ll be okay.† â€Å"Kimi say he would sail me to America someday. You will take me?† â€Å"Sure. You’ll like it there.† â€Å"Tell me,† she said. She grilled Tuck about all things American, making him explain everything from television to tampons. Tuck learned about men, about how simple they were, about how easily they could be manipulated, about how good they could make a woman feel when they were nice, and how much they could hurt a woman by dying. Telling the things that they knew made them each feel smart, and sharing the duties of sailing the boat made them feel safe. It was easier to live in the little world inside the canoe rather than face the vast emptiness of the open ocean. Sepie took to curling into Tuck’s chest and sleeping while he steered. Twice Tuck fell asleep in her arms and no one steered the boat for hours. Tuck didn’t let it bother him. He had accepted that they were going to die. It seemed so easy now that he wondered why he’d made such an effort to escape it on the island. Roberto hadn’t spoken since the first night. He hung from the lines and pointed with a wing claw when Tuck called to him. When Tuck was still reckoning, he reckoned that they were traveling at an average speed of five knots. At five knots, twenty-four hours a day, for fourteen days, he reckoned that they had traveled well over two thousand miles. Tuck reckoned that they were now sailing though downtown Sacramento. His reckoning wasn’t any better than his navigation. On the fifteenth day Roberto took flight and Tuck watched him until he was nothing but a dot on the horizon, then nothing at all. Tuck didn’t blame him. He accepted his own death, but he didn’t want to watch Sepie go before him. At sunset he tied off the steering oar, took Sepie in his arms, and lay down in the bottom of the boat to wait. Sometime later – he couldn’t tell how long, but it was still dark – he woke with a parched scream when a tube of mascara dropped out of the sky and hit him in the chest. Sepie sat up and snatched the tube from the bottom of the boat. â€Å"To make you pretty,† she said. Her voice cracked on â€Å"pretty.† Tuck was too disoriented to recognize what she was holding. He took it from her and squinted at it. â€Å"It’s mascara.† â€Å"Roberto,† Sepie said. Tuck looked around in the sky, but didn’t see the bat. It was beginning to get light. â€Å"You brought us mascara? We’re dying of thirst and you brought us mascara?† â€Å"Kimi teach him,† Sepie said. Tuck didn’t think he had the energy left for outrage, but it was coming nonetheless. â€Å"You†¦Ã¢â‚¬  Sepie put a finger to his lips. â€Å"Listen.† Tuck listened. He heard nothing. â€Å"What?† â€Å"Surf.† Tuck listened. He heard it. He also heard something else, a rhythmic stirring in the water much closer to the canoe. He looked in the direction of the noise and saw something moving over the water toward them. â€Å"Aloha!† came out of the dark, followed by a middle-aged white man in an ocean kayak. â€Å"I guess I’m not the only one who likes to get out early,† he said. In their first hour at the Waikiki Beach Hyatt Regency, Sepie flushed the toilet seventy-eight times and consumed two hundred and forty dollars’ worth of product from the minibar (five Pepsis and a box of Raisinets). â€Å"You poop in here and it just goes away?† â€Å"Yes.† â€Å"In this big bowl?† She pointed. â€Å"Yes.† â€Å"You poop?† â€Å"Yes.† â€Å"And you push this?† â€Å"Yes.† â€Å"And it goes away?† â€Å"That’s right.† â€Å"Where?† â€Å"To the next room.† Plumbing. They hadn’t talked about plumbing. â€Å"And they push this and it goes away?† â€Å"Look, Sepie, there’s a TV in here. You push this and it changes the picture.† Tuck couldn’t be sure because they’d never had sex and because she’d told him about how she could fool a man, but he thought she might have come right then. He made her promise not to leave the room and left her there flushing and clicking while he went to the police. The desk sergeant at the Honolulu police department listened patiently and politely and with appropriate concern right up until Tuck said, â€Å"I know I look a little ratty, but I’ve been at sea in an open boat for two weeks.† At which point the sergeant held up his hand signifying it was his turn to talk. â€Å"You’ve been at sea for two weeks?† â€Å"Yes. I escaped by boat.† â€Å"So how long ago did these alleged murders happen?† â€Å"I don’t know exactly. One about a month ago, one longer.† â€Å"And you’re just getting around to reporting them now?† I told you. I was trapped on Alualu. I escaped in a sailing canoe.† â€Å"Then,† the sergeant said, â€Å"Alualu is not a street in Honolulu.† â€Å"No. It’s an island in Micronesia.† â€Å"I can’t help you, sir. That’s out of our jurisdiction.† â€Å"Well, who can help me?† â€Å"Try the FBI.† So Tuck, on the cab ride to the FBI offices, changed his strategy. He’d wait until he got past the front line of defense before spilling his guts. The receptionist was a petite Asian woman of forty who spoke English so precisely that Tuck knew it had to be her second language. â€Å"I’m sure I can help you if you will just tell me what it is that you’d like to report.† â€Å"I can’t. I have to talk to an agent. I won’t be comfortable unless I talk to a real agent.† She looked offended and her speech became even crisper. â€Å"Perhaps you can tell me the nature of the crime.† Tuck thought for a moment. What did the FBI always handle on television? Al Capone, Klansmen, bank robberies, and†¦Ã¢â‚¬ Kidnapping,† he said. â€Å"There’s been a kidnapping.† â€Å"And who has been kidnapped? Have you filed a missing persons report with the local police?† Tuck shook his head and stood his ground. â€Å"I’ll tell an agent.† The receptionist picked up the phone and punched a number. She turned away from him and covered her mouth with her hand as she spoke into the mouthpiece. She hung up and said, â€Å"There’s an agent on his way.† â€Å"Thanks,† Tuck said. A few minutes later a door opened and a dark-haired guy who looked like a mobile mannequin from a Brooks Brothers window display entered the reception room and extended his hand to Tuck. â€Å"Mr. Case, I’m Special Agent Tom Myers. Would you step into my office, please?† Tuck shook his hand and followed him though the door and down a hallway of identical ten-by-twelve offices with identical metal desks that displayed identical photos of identical families in identical dime-store frames. Myers motioned for Tuck to sit and took the seat behind the desk. â€Å"Now, Rose tells me that you want to report a kidnapping?† Special Agent Myers unbuttoned the top button of his shirt. â€Å"You allowed to do that?† Tuck asked. â€Å"Casual Fridays,† the special agent said. â€Å"Oh,† Tuck said. â€Å"Yes. Kidnapping, multiple murder, and the theft and sale of human organs for transplant.† Myers showed no reaction. â€Å"Go on.† And Tuck did. He began with the offer of the job on Alualu and ended with his arrival in Hawaii, leaving out the crash of Mary Jean’s jet, the subsequent loss of his pilot’s license and pending criminal charges, anything to do with cargo cults, cannibals, transvestites, ghost pilots, talking bats, and genital injuries. As he wrapped up, he thought the edited version sounded pretty credible. Special Agent Myers had not changed position or expression once in the half hour that Tuck had talked. Tuck thought he saw him blink once, though. Special Agent Myers leaned back in his chair (casual Fridays) and templed his fingers. â€Å"Let me ask you something,† he said. â€Å"Sure,† Tuck said. â€Å"Are you the Tucker Case that got drunk and crashed the pink jet in Seattle a few months ago?† Tuck could have slapped him. â€Å"Yes, but that doesn’t have anything to do with this.† â€Å"I think it does, Mr. Case. I think it affects the credibility of what is already an incredible story. I think you should leave my office and go about the business of putting your life in order.† â€Å"I’m telling you the truth,† Tuck said. He was fighting panic. He worked to stay calm. â€Å"Why would I make up a story like that? As you pointed out, I’ve got enough on my plate just rebuilding my life. I’m not so stupid that I’d add charges for filing a false crime report to all the others. If you have to take me into custody, do it. But do something about what’s going on out on that island or a lot more people are going to die.† â€Å"Even if I believed your story, what would you like me to do?† And there Tuck lost it.† ‘Special agent.’ Does that mean that you had to take the little bus to the academy?† â€Å"I was at the top of my class.† A rise. â€Å"Then act like it.† â€Å"What do you want, Mr. Case?† Tuck jumped up and leaned over the desk. Special Agent Myers rolled back in his chair. â€Å"I want you to stop them. I want covert action and deadly technology. I want Navy SEALS and snipers and spies and laser-guided smart stealth gizmos out the ying-yang. I want surgical strikes and satellite views and a steaming shitload of every sort of Tom Clancy geegaw you got. I want fucking Jack Ryan, James Bond, and a half-dozen Van Damme motherfuck-ers who can jump through their own asses and rip your heart out while it’s still beating. I want action, Special Agent Myers. This is evil shit.† â€Å"Sit down, Mr. Case.† Tuck sat down. His energy was gone. â€Å"Look, I’m giving myself up. Arrest me, throw me in jail, beat me with a rubber hose, do whatever you want to do, but stop what’s going on out there.† Special Agent Myers smiled. â€Å"I don’t believe a word you’ve told me, but even if I did, even if you had evidence of what you’re claiming, I still couldn’t do anything. The FBI can only act on domestic matters.† â€Å"Then tell someone who handles international matters.† â€Å"The CIA only handles matters that affect national security, and frankly, I wouldn’t embarrass myself by calling them.† â€Å"Fuck it, then. Take me away.† Tuck held out his arms to receive handcuffs. â€Å"Go back to your hotel and get some rest, Mr. Case. There are no outstanding warrants for your arrest.† â€Å"There aren’t?† Tuck felt as if he’d been gut-punched. â€Å"I checked the computer before I brought you in here.† Myers stood. â€Å"I’ll show you out.† After another cab ride and another truncated telling of his story, Tuck was also shown out of the Japanese embassy. He found a pay phone and soon he had been hung up on by both the American Medical Association and the Council of Methodist Missionaries. He found Sepie curled up on the king-size bed, the television still blaring in the bathroom, three minibottles of vodka empty on the floor. Tuck considered raiding the minibar himself, but when he opened it, he opted for a grapefruit juice instead of gin. Getting hammered wasn’t going to take the edge off this time, and at this rate, the money he’d left on deposit at the desk in lieu of a credit card – the money that Sarapul had found in Tuck’s pack – would run out in two days. He sat down on the bed and stroked Sepie’s hair. She had put on mascara while he was out and had made a mess of it. Funny, she’d walked into the hotel wearing one of Tuck’s shirts – the first time she’d worn a top in her life – looking very much the little girl and now she had on makeup and was passed out drunk. Tuck had a feeling that coming to America was not going to be easy on either of them. He kissed her on the forehead and she moaned and rolled over. â€Å"Perfume tomorrow,† she said. â€Å"You get me some, okay?† â€Å"Okay,† Tuck said. â€Å"A woman who smells good is a woman who feels good.† The phrase rattled off the walls of his brain. He snatched up the phone and punched up information. When the operator came on, he said, â€Å"Houston, area code 713†¦Ã¢â‚¬  How to cite Island of the Sequined Love Nun Chapter 58~59, Essay examples

Made Group Company

Question: Discuss about theMade Group Company. Answer: Introduction Made Group is a vertically integrated beverage company based in Australia. Brad Wilson, Matt Dennis, and Luke Marget, who were schoolmates, established it in 2005. It was established with the simple strategy of establishing a gap in the market, coming up with good ideas, and taking action towards the problem identified in the market. The most challenging part of the process is the generation of good ideas, as that is always the problem in the world of business. Within a short time, the homegrown innovation became the everyday mantra (Made, 2016, p.1). It began by launching the first Australian enhanced water beverage, NutrientWater. After the launch of the Enhanced water beverage, it experienced competition from multinational companies, which decided to launch products of the same nature (Guthrie et al., 2008, p. 3). Made now has five leading beverage categories in its portfolio making a vertically integrated business with a dedicated sales force, a direct distribution network, and a modern manufacturing facility (Made, 2016, p.1). The MADE group currently had offices and personnel located in Perth, Brisbane, Sydney, and Melbourne. This strong network of outreach gives the company a national distribution network that services 20000 retail customers, who range from independent customers to the largest retail chain in Australia. The valued network intertwined with the companys manufacturing facility established in Melbourne give the company very best resources to register the innovation of new products to the market and to enhance the delivery of products. Through these features, Made group establishes itself as one of the best and strategically located companies in the field of beverage market (Made, 2016, p.1). Statement of Problem and Opportunities The Made group company, which is based in Scoresby, Melbourne, Victoria, in Australia plans to take its fresh milk product into the Chinese market. It is important to know that the company is currently a local enterprise since its operations take place within the Australian territory, and this project is the first international marketing plan that the company is carrying out. It forms the basis of the outcome of the marketing strategy, to suit the target market and the company nature. The biggest challenge is identifying a marketing plan that would suit the current portfolio of the company, as well as be relevant to the target market. Swot Analysis The nature, location, and strategies of the company would affect the performance of the company in the new market that the company is prospecting to establish their services. It is the same scenario with the Made Company since it has strengths, weaknesses, opportunity areas, and threats (Helms Nixon, 2010, p. 216). Therefore, this section will examine strengths of the Made Company, its weakness, the opportunities that it has, and the potential threat that it will experience in its new market venture. Strengths The first strength of the Made group is a valued distribution network that would enable the company to distribute their merchandise in China. Through this enhanced distribution network, the company can distribute its products to 20000 retail customers, ranging from independent to customers to the largest retail chains in China. Although the current networks is based in Australia and only operates within the location currently, it has the potential to an extent the same of using the same network to service its customers in china. The second strength of the MADE Company is that it has the ability to serve a big customer base. Currently, it serves over 20000 retail customers, both independent and retail chains, which imply it will be able to serve the market in China effectively. The company is therefore assured of having customers at any given time. Considering these strengths, the company will be able to establish itself strategically in the market of china (Kajanus et al., 2012, p. 3 ). Weaknesses The greatest weakness that the Made Company has is the lack of international experience in the beverage market. From the establishment of the enterprise in the year 2005, it has been carrying out its activities within Australia. Therefore, it has not experienced the real dynamics of the international market, since some aspects of the market can only be learned when the company is part of the market. This lack of experience in the global platform gives other companies a better advantage over it. Also, the company has only been in operation for ten years, a period that may be limited to the amount of time that some companies have spent in the market, both the local market and the international market. It is also possible that the company has not gone through all the aspects of local markets that may come once after a long time. For the example, it experienced the financial crisis 2007, when still a beginning company, and may not have felt the real impact of the crisis like what it woul d have experienced if it were a fully developed company by then. Another weakness that the company faces is having a limited variety of products. Although the company is venturing into other products, the post established products are the beverages, citing overreliance on the products (David Hanson, 2013, p. 2122). Opportunities The market in China has a wide range of opportunities that the company ought to clinch and establish itself. The first is the large market that is presented by the large population of China. Secondly, Made is a company that is flexible to venture into a variety of new products that would help the company to establish itself in the international market. For example, fresh milk products is a new venture; the company can as well venture into new products that relate to it. Made Group Company, also has the opportunity of establishing a good profile in the international market since it is the first time (Fleisher et al., 2010, p. 216). Threats The biggest threat that the company faces is competition from other multinational companies with superior international Experience. When the company launched its first enhanced water beverage, many multinational companies launched products of the same type. Now in the international market, it is expected that more companies will imitate Mades products. Finally, the company faces economic threats like if a financial crisis arises. The company may not be able to handle since they have minimal experience in the international markets (Hoberg et al., 2014, p. 293). Figure 1: SWOT Analysis Market Choice In this project, the Made Group Company has chosen focus on is China. Made Group is going to launch a fresh milk product to operate in the Chinese market. Therefore, the company aims to become an international company for the first time since its launch, with its pioneer venture being in China. China was chosen for this venture because China is in the process of rebalancing its economy, transforming into a consumer-driven economy. This process of rebalancing presents huge opportunities for retailers, making it possible for local and foreign firms to expand continuously into the market. Market players have to search for ways to adapt to the changing landscape of the retail sector of China Evolves. This need to adapt to a better working plan has given rise to a high level of competition (Deng et al., 2010, p. 293). Right now, the worlds second largest retail market is China. From 2008 to 2012, the sum of sales of products at consumer level in China has doubled. It was 10.8 trillion Yuan in but it has increased to 20.7 trillion Yuan. This trend predicts an even higher value in the period 2012-2016. Additionally, it is expected that China will go beyond the United States and settle as the largest market three years from now (Li, 2012, p. 1952). The rate of evolution of the market is almost as quick as its growth. Consumers are gaining higher income and increasing affluence, making them demand for quality products and services. China is also a well-evolved country regarding technology, making it one of best locations to produce quality products (Li, 2012, p. 55). China has a huge consumer base because of the huge population that the country harbors. This potential of getting a huge consumer base, with the need for quality products gives Made a chance to get a potential and ready market for their Fresh milk product (Chen et al., 2010, p. 127). The Chinese market has a characteristic of elevated impact of digital marketing. The fact that social media has a big influence on consumer buying products gives the Made Group a better chance of marketing their fresh milk product to the population at a lower cost, resulting in higher returns. Mobile commerce is the popular aspect of the China market. Mobile transactions have been important to the market because they have made transaction values to increase tremendously. In addition, the cost of the transactions has reduced, giving retailers a better chance to gain better profits in their sales. Regarding mobile transactions, Made group will be able to sell their fresh milk product to the consumers effectively and at lower transaction costs, making it possible to make huge returns (Lu, 2010, p. 350). Consumption is growing fast in the lower tier cities with the current increase in income and urbanization. Over the next few years, the lower tier cities are expected to be the focus for retail development (Deng et al., 2010, p. 290). If the Made Group can establish itself in the lower tier cities consumption units, the company will be able to establish a consisted and strong customer base. This state of the China market makes it the best destination for Mades fresh milk product. Conclusion The Made group company is a company founded and run on strong market principles. This stability lays a foundation for its success in the previous success. The fresh milk project that is supposed to be launched in China is a remarkable step towards making the company multinational. 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